Your AI Strategy, Our Expert Team

Diving into AI often feels like trying to solve a complex puzzle with pieces that keep changing.

But you're not alone; our team of researchers, architects, and strategists are here to put the pieces together with you.

We envision a world where everyone understands the best ways to benefit from AI.

We exist to help people create an AI strategy that drives understanding, confidence, and positive impact.

Our Team

  • Alex Castrounis About Us

    Alex Castrounis

    Founder, CEO

    Alex is not just an expert; he literally wrote the book on designing successful AI strategies, use cases, and roadmaps. A professor of AI for Northwestern University's Kellogg & McCormick MBAi program, he also serves as the executive-in-residence at the University of Chicago Booth’s AI Transform Accelerator. He has over two decades of experience advising startups to Fortune 100 companies on using data, analytics, and AI models to drive business growth and customer success.

  • Erik O'Brien About Us

    Erik O'Brien

    Chief Product Officer

    Erik is a data-driven strategist, researcher, and product manager with over a decade of experience across industries. He has helped create new value for brands by designing, launching, and optimizing technology-enabled, customer-centric programs for companies like Verizon, Citi, Kimberly-Clark, Duracell, BCBS, and SC Johnson.

  • Justin Johnson About Us

    Justin Johnson

    Chief Growth Officer

    Justin, a multi-award-winning marketing executive with over 15 years of experience, specializes in creating iconic campaigns for brands such as Disney, Snickers, and Anheuser-Busch. A serial entrepreneur, he has launched three startups, demonstrating deep expertise in GTM, brand, creative, and growth marketing. Justin finds joy in merging the art of storytelling with the science of technology.

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    Doug Bryan

    Senior AI Strategist

    Doug has 25 years of data science experience across various industries. He has been a lecturer in computer science at Stanford University, a technical lead and product manager at Amazon.com, where his team generated $2B in annual revenue, and a manager at Accenture Labs focusing on hyper-personalization research. At Dentsu International, he served as Senior Vice President for Data Science Products, leading cloud migration and autoML efforts. His clients include Target, Ralph Lauren, L.L.Bean, Wells Fargo, NBCUniversal, and Hearst.

  • Jillian Vazquez Headshot

    Jillian Vazquez

    Growth Strategist

    Jillian is a growth-focused product marketer with over a decade of experience turning product potential into revenue. She develops go-to-market strategies, crafts clear product narratives, and builds scalable demand generation programs. Guided by data and customer insights, her approach aligns teams, refines sales enablement, and drives measurable growth. Her track record spans mission-driven startups to established tech companies.

  • About Page Bio

    Bobby Basham

    Advisor

    Bobby is the Chicago Cubs’ Director of Baseball Innovation, identifying emerging trends and technologies to enhance baseball operations. A former pro player, he previously led Player Development and Special Projects for the Cubs. He founded Union Baseball Systems, advises sports tech startups, and serves on multiple advisory boards. Bobby holds a B.S. from the University of Richmond and an MBA from Northwestern’s Kellogg School. He has been a featured speaker at numerous sports conferences, including twice at SXSW.
    Bobby resides in San Diego with his wife, Leslie, and their three wonderful children.

  • Jay Black Headshot

    Jay Black

    Advisor

    Jay Black is a seasoned executive with over 20 years of leadership experience across SaaS, private equity, and venture-backed organizations. He has a proven track record of building and scaling businesses, driving operational excellence, value creation, and delivering measurable growth. Throughout his career, Jay has led strategic initiatives in digital transformation, go-to-market execution, and revenue optimization, partnering with organizations to achieve transformative results. Known for his ability to lead diverse, cross-functional teams and navigate complex challenges, Jay brings a unique blend of strategic insight and hands-on expertise to the team.

  • About Page

    Disha Gulati

    Advisor

    Disha Gulati is a seasoned entrepreneur and business leader with deep expertise in consumer insights, data-driven growth strategies, and emerging CPG innovation. As the Founder & CEO of Here Here Market, she is revolutionizing how food brands scale by combining marketplace access with rich consumer analytics.

    Prior to launching Here Here Market, Disha led Global Analytics for Mondelez International (MDLZ), where she leveraged data science to drive strategic decision-making across one of the world’s largest CPG portfolios. With a background in corporate strategy, analytics, and venture building, she brings a unique perspective on how AI can empower businesses to make smarter, more impactful decisions.

  • About page

    Richard Noyes

    Advisor

    Richard is a graduate of Dartmouth’s Tuck School MBA program, as well as an active angel investor and former CFO of Astra Pharmaceuticals, Foster Miller, and QinetiQ. He also taught corporate finance at Bentley University.

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